Truth, Trust and Love – the Golden Trinity - is at the very core of Human Essence and existence. This pristine confluence forms the innermost life of a worthy life. It manifests itself in every human behavior, action and intelligence.
Truth is integrity – the absolute, unfaltering and unshakable. Trust is the basis of healthy relationships and successful collaborations. Love is essentially what we are and what good we give out to the world and our fellow beings!
This deep understanding of human nature was a reason enough to share the joy with all and form strong bonds. And what better way to do so? What material forms the strongest bonds? Diamonds!
So, this “vision of beauty” in human beings led to the celebration of the convergence. Hence, Diamond For Good was born.
Just as diamond is known to be the strongest material, at Diamond For Good, we like to forge strong and healthy relationships with our customers, our employees and our suppliers as we add value and spread joy in their lives through our products and services. We also like to share this goodwill with all. Hence, we welcome their families and friends to experience this ‘vision of beauty’.
The year was 2008. Ami and Chandresh were getting married. It was a momentous occasion in the lives of this handsome couple. After all, it marked the coming together of two beautiful souls, getting united in matrimony and embarking on a journey of blissful togetherness. A joyous occasion, a celebration of lifetime!
Chandresh, wanted to immortalize this moment and surprise his lady-love. So, he was on the lookout for a personalized wedding gift. Now, therein lay the catch. Ami was a designer. Needless to mention she had an exquisite taste. And Chandresh wanted to surpass her expectations! So, he went about the different stores looking for a certain design but could find none to match his expectation.
Wait! But what design? In his mind, he was clear about the exact shape of the ring he wanted to give her. The design would be an expression of his ‘vision of beauty’ – the joy he had felt when he first saw Ami! Wanting to capture that image on the canvas of his mind eternally and to see her adorn it, he wanted this beautiful bond to be designed in diamond and gold.
Upon realizing that this boundless joy needed expression and had to be shared, but was not to be found in any of the shops, thus, he decided to create it on his own. Thus, was born Diamond For Good. Born out of love and nurtured with an unwavering commitment to build strong bonds and lasting relationships.
Yes, at Diamond For Good, the diamonds and gold are at the forefront. However, a closer look will reveal that each design on the ring/ earring is customized to match the emotions, taste and likes of the customer. That’s how every product reveals an enchanting story. Furthermore, through these elegant creations, our customers get to share their ‘visions of beauty’.
In 2008, Diamond For Good started off with only few designs. Today, there are over 4000 designs that customers can choose from and have them customized to their taste. Foraying into jewellery retailing may have started in 2008 but there is also a rich legacy of being in the diamond cutting business for over past four decades. Hence, at Diamond For Good, only naturally earth-mined and pure diamonds are used.
All designs are custom made in-house by skilled goldsmiths and craftsmen. Diamond For Good is all about refined quality, where customers can see their ‘vision of beauty’ come alive, as they share their joy, which speaks through diamonds and gold. We are a top-rated seller on eBay for many years now.
The stunning designs, the fine diamond cuts with minute attention to detail and careful consideration of refractive indices ensure that light travels within the diamond in a certain path for certain time before emerging. That’s how light gets trapped in the diamond, making it shine brilliantly with a sparkle.
No wonder, our customers get to share their joy and their ‘visions of beauty’ in their own special ways with that same sparkling twinkle in their eyes !